The right channel
We assess the product, its customers and the type of retailer where it can find its place.
CLOSE TO THE MARKET. CLOSE TO YOUR BRAND.
Your partner for distribution and growth in Honduras.
We connect your brand with local retailers through product placement, reliable delivery and ongoing commercial support.
MARKET PRESENCE AND REACH
A route to market for every brand.
Our understanding of the Honduran market guides the selection of channels and retail locations.
Clearly defined coverage
We agree on areas, retail locations and delivery terms for each partnership, based on our operational capacity.
Retail follow-up
We work on product placement, display and replenishment, with attention to each retailer’s needs.
WHAT WE DO
Distribution means being there.
We manage the product and the retailer relationship to sustain your brand's development.
We connect with retailers
We assess opportunities, present the product and discuss commercial terms.
We coordinate inventory and deliveries
We coordinate stock availability, orders and deliveries to supply the retail outlets we serve.
We support replenishment
We listen to retailers and review stock levels and needs to guide their next order.
HOW WE WORK
A clear path for your brand.
The plan starts with your product and is built around the retail outlet.
- 01
We understand your product
Catalogue, target customer, pricing and supply terms.
- 02
We define where to start
Channel, product range, retail outlets and partnership scope.
- 03
We coordinate product placement
Commercial terms, availability, delivery and presentation.
- 04
We provide ongoing support
Visits, retailer feedback and replenishment needs.
THE HONDURAN MARKET
Every product needs its own route to market.
Together, we agree on the areas and retail outlets we can serve, based on your product and our operational capacity. Scope, responsibilities and goals are defined from the start.
OUR PORTFOLIO
Room for brands to grow.
We currently distribute Waterbear. We welcome new brands looking to develop their presence in Honduras.
Introduce your brand ↗
CURRENT BRAND
Waterbear
Products for hydration and everyday use, part of CODRAU’s distribution portfolio.
Hydration · Reusable products · Outdoor living
Commercial management · Inventory · DeliveriesVisit Waterbear Honduras ↗NEW PARTNERSHIPS
A portfolio open to new opportunities.
We explore brands and categories with potential in Honduras. Each proposal is assessed for demand, commercial viability and distribution needs.
OUR STORY
From idea to reality.
CODRAU · Corporación DRAU
DRAU grew from a way of thinking: imagine an opportunity, build its business model, put it into action and help it grow. Its name draws on “draw”: designing and outlining what does not yet exist. The “U” expresses a universal outlook, open to different categories and markets.
CODRAU combines “CO”, from Corporación, with DRAU, our core identity. Waterbear is one of our first tangible experiences in distribution and business development. That experience is part of a wider vision: building a portfolio of brands and businesses with a future.
ImagineBuildExecuteGrow
OUR PURPOSE
We turn opportunities into reality.
To turn ideas and opportunities into realities that create value for customers, partners, team members and the brands we represent.
MISSION
Developing brands through responsible execution.
To identify, develop and grow brands, products and business opportunities by building efficient, profitable, customer-focused business models through disciplined, agile and responsible execution.
VISION
Growing from Honduras toward new opportunities.
To establish CODRAU as a leading Honduran corporation in brand creation, representation, distribution and development, known for turning opportunities into profitable, innovative and sustainable businesses able to grow within Honduras and beyond.
OUR VALUES
What guides every partnership.
A consistent way of working, across every brand and every opportunity.
Execution
We turn ideas into action, measure results and make adjustments.
Integrity
We build relationships through transparency, respect, reliability and honesty.
Discipline
We work with processes, follow-up and consistency.
Growth mindset
We seek new opportunities and better ways to grow profitably.
Customer focus
We listen, understand and respond to build lasting relationships.
Agility
We observe, decide, act and learn as the market changes.
Responsibility
We take ownership of our commitments, resources and results.
Innovation
We look for better ways to distribute, sell, serve customers and operate.
FOR BRANDS, SUPPLIERS AND RETAILERS
Let's talk about your next opportunity.
Tell us which product you want to distribute or what your retail outlet needs. We will review your proposal to define the next steps.
Can I propose a new brand?
Yes. Share your catalogue, product category, country of origin and supply terms so we can assess a potential partnership.
What is your distribution coverage?
We define the areas and retail outlets for each project. Send us the location and product details so we can review available coverage.
How can a retailer buy from you?
Tell us where your business is located and which products interest you. We will contact you to discuss availability and terms.